Don’t Let Missed Calls Become Missed Opportunities
In the ever-evolving world of insurance underwriting, particularly in high-risk markets, opportunities can appear and disappear faster than you think. With only a handful of underwriters and insurance companies willing to take on these challenging areas, staying connected and responsive can make all the difference between landing new business and losing it.
The Challenge of High-Risk Insurance Markets
High-risk insurance sectors are tough — few specialists are willing to step in, and those who do are often stretched thin. Every so often, new players enter the scene or familiar names re-emerge, offering fresh products or renewed interest in covering these complex areas.
Recently, we came across one such example: a company that had re-entered the high-risk market and began promoting its services through email marketing. Excited by the potential collaboration, we reached out immediately — and that’s where things got interesting.
When Marketing Works but Communication Fails
After receiving the marketing email, we replied enthusiastically but heard nothing back. We then called the number provided — no answer. We left a voicemail — still no response.
Eventually, we contacted another team member, who, to their credit, returned our call. It turned out this was their Business Development Manager, who helpfully connected us with the right person.
Here’s the twist: the person we were supposed to reach admitted they don’t check voicemails anymore because they’re “too swamped.” So, word to the wise, any business, if you are marketing or advertising for business, do make sure that your phone is either answered or you return calls. I cannot tell you the amount of times this has happened.
It’s a familiar story, but one that highlights a critical business point.
The Power of Responsiveness in Business
In any industry — especially one built on trust and relationships like insurance — communication is everything. You can have the best product, the smartest marketing campaign, and a list of potential clients waiting to talk to you. But if your phone isn’t answered or your emails go unread, those opportunities slip away.
When we do speak to the marketing people, for some reason there are blockages in fixing this. So, if that’s your business, please get it fixed. People might want to do business with you. You’ve got to make it easier. If your business invests in marketing — whether it’s email campaigns, digital ads, or social outreach — make sure there’s a process in place for quick, consistent follow-up. Someone took the time to reach out; don’t let that effort go to waste.
Top Tip:
Make “Responsiveness” a measurable metric. Don’t just assume calls and emails are being handled — track it.
Set internal response-time targets for your team and review them regularly. For example, aim to return every inquiry within one business day. Tools like CRM systems and call-tracking dashboards can automate reminders and highlight missed opportunities before they slip through the cracks.
Making responsiveness measurable ensures it becomes a consistent part of your customer experience — not just a nice-to-have.
Wrap-Up:
The takeaway is simple: marketing opens doors, but responsiveness keeps them open.
In high-risk insurance markets — and indeed, in any business — the ability to connect quickly, professionally, and reliably is what turns interest into success.
So, if your business is actively reaching out to new clients, double-check your communication lines. Make sure calls are answered, voicemails are heard, and messages don’t go ignored.
Because in the world of insurance, a single returned call can turn risk into reward — and that’s an opportunity worth answering every time.
👉 Contact us today — we’re ready when you are.
